I’m Sin.
Design Leader, Mentor, and #GSDer
Currently at The Estee Lauder Companies
Formerly Sony Music Entertainment
Also formerly Pypestream
Working at the intersection of data, business, and technology, I’ve had the pleasure of designing innovative and beautiful digital data analytics products to help companies such as Sony Music and Estee Lauder Companies make better, faster business decisions and, finally, understand what exactly all their data means.
Today’s challenges are numerous and nuanced, from forming partnerships, defining product strategy, and crafting experiences.
I’m committed to crafting powerful and intuitive tools that just make sense for the everyday employee to do their best work and live their best lives. How am I doing that? Read on below 👇
Community
Community is everything. Mentoring young designers has shaped me into a leader. Staying connected ensures I understand unique challenges and adjust strategy.
Leadership
Over the past decade, I have collaborated with businesses to help them understand the value of design in driving top and bottom-line revenue. At the same time, I have been responsible for building and managing teams both onshore and offshore to support strategic and tactical goals.
Process
Effective design operations enable teams to execute, grow, and retain talent through continuous improvement of tool stacks and processes.
Craft
From discovery to post-launch analysis, design craft covers end-to-end delivery. My in-depth expertise in conceptual and production-level design craft ensures timely delivery without compromising quality.
“If you want to go fast, go alone. If you want to go far, go together.”
— Martha Goedert