Brute Force Designing: How to Avoid Burning Out on Conceptual Work

Once upon a time I remember believing really brilliant work comes from brilliant concepts. Then I started working in the field and learned that is far from the truth.

Once upon a time I remember believing really brilliant work comes from brilliant concepts. Then I started working in the field and learned that is far from the truth.

As a matter of fact, really brilliant work relies on how big of a stomach you have for:

  • Tedious tasks

  • Returning to ideas

  • Ripping apart work that appeared to be 90% complete

  • Starting over (and over, and over again)

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Sin Leung

I’m Sin. A design leader based out of NYC with a specific focus on bringing data & analytics products to the enterprise. With a deep background in branding, advertising, and marketing communications design, I’m your one-stop-shop for creative services! 

http://www.sinleung.com
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The Chase for Perfection (And being okay with not getting there)